CASE STUDY EXAMPLES OF VARIOUS CONTENT STYLES

Partnering with Ireland Travel Planning gives you access to a loyal and engaged community of travellers actively planning their dream trip to Ireland. Founder Laura Grace has spent the past few years building a trusted brand that resonates with Ireland vacation enthusiasts across a variety of social platforms.

Driven by a deep passion for showcasing the very best of her home country, Laura has made it her mission to help her audience plan their trips with ease and confidence. Her goal is to ensure that Ireland Travel Planning offers unique and insightful recommendations that go far beyond the standard guidebooks.

Below, you’ll find a selection of case studies highlighting the businesses that have trusted Ireland Travel Planning over the years, the campaigns created, and the impressive results achieved.

Whether you’re interested in targeted promotions on individual social platforms like Instagram, TikTok, YouTube, or our email newsletter—or want to explore a bespoke package that spans multiple channels, including our Facebook community and blog posts—we can tailor our approach to meet your marketing goals.

– TRUSTED BY –

User-Generated Content to Elevate Your Social Media

User-generated content (UGC) has become a powerful marketing choice among brands, using real people to promote experiences has proven to significantly boost visibility and bookings across various industries.

Laura specialises in creating thoughtful, brand-aligned UGC that resonates with your target audience and drives results. Her proven track record speaks for itself—having collaborated multiple times with Trinity College Dublin, one of Ireland’s most iconic tourist destinations.

For Trinity, Laura tailored a comprehensive campaign showcasing their Book of Kells Experience and summer accommodations. Partnering with fellow creator Evelina, she scripted, edited, and presented a one-day Dublin itinerary video for Trinity's social channels. Additionally, she co-created a detailed written guide for their website, ensuring viewers could easily follow along.

One of my favourite collabs ever! We are thrilled with the results, and I am sure we'll start climbing up the rankings for ‘One Day in Dublin' on search soon.

– Naoimh Looney – Digital Content Manager

This feedback not only showcases the positive impact of Laura’s work but also reflects her strong work ethic and commitment to delivering results that exceed expectations. As a scriptwriter, presenter, editor and blogger, Laura brings a versatile and results-driven approach to every collaboration—making her the ideal partner to elevate your brand through compelling UGC. An example of the content created for Trinity College Dublin can be seen down below.

SHORT-FORM VIDEO CONTENT

Laura has extensive experience creating short-form video content that strongly resonates with her audience and can be leveraged for maximum reach across all major platforms, including TikTok, Instagram, YouTube Shorts, and Facebook.

With a combined following of 180,000 across these channels, her content provides unparalleled potential for ROI. By utilising multiple platforms, your campaign won’t rely on a single algorithm but will instead benefit from the reach of four, ensuring broader visibility and engagement.

An excellent example of Laura’s impactful short-form video skills can be seen in her collaboration with Visit Bundoran.

As part of a press trip campaign, her organic short-form content achieved an impressive 87,000 views, 2,900 likes and 1,600 saves on Instagram. And a further 21K views, 775 likes, and 205 saves on TikTok. This engagement significantly increased interest among visitors planning trips to Bundoran.

Here’s what Shane Smyth, Bundoran Tourism Officer, had to say about working with Laura:

“We loved the content that you created, and the numbers are impressive! We will certainly consider you for future projects. Delighted that you became such big fans of Bundoran too!”

LONG-FORM VIDEO Content

Many businesses overlook the value of long-form video content, particularly on platforms like YouTube. Unlike short-form content, long-form videos typically range from 11 to 30+ minutes and attract a dedicated audience accustomed to engaging with in-depth, meaningful content. Creators invest significant effort into nurturing their audience and building a strong level of trust, which translates into higher conversion rates.

Laura's YouTube channel is a prime example of the power of long-form content. With numerous videos showcasing Irish travel tips and destinations, some have surpassed 1 million views. Her channel consistently receives around 200,000 monthly views, and the enthusiastic feedback from her audience speaks volumes.

One standout example of a successful YouTube integration was a collaboration with the Aran Island Hotel. Laura, alongside fellow creator Sarah Kelly, produced a video highlighting why Inis Mór is far more than just a day-trip destination. This evergreen content continues to generate views, offering lasting value to the client.

This longevity is a key advantage of YouTube that many businesses fail to consider when exploring social media promotions. On platforms like Instagram, TikTok, and Facebook, the shelf life of content typically lasts just 48 hours. In contrast, YouTube videos remain relevant for years, continually reaching new audiences through search, particularly for targeted travel destinations.

DEDICATED/INTEGRATED BLOG POSTS

One often overlooked yet highly effective way to promote a tourism business is through dedicated or integrated blog posts. Much like YouTube, blog posts are evergreen, continually attracting readers long after they’re published. This makes them an exceptional tool for increasing visibility for destinations, experiences, or hotel stays, as they remain discoverable through search engines for years.

At Ireland Travel Planning, our blog posts provide readers with detailed, step-by-step guides to planning their trips to Ireland. We also offer opportunities for sponsored segments within our content, seamlessly integrating your business into relevant, high-quality posts that resonate with our engaged audience.

A prime example of a high-performing post is our Things to Do in West Cork guide, which has garnered extensive positive feedback from readers. This kind of content not only drives traffic but also builds trust and interest among potential visitors.

Skipping out on blog post marketing is a missed opportunity to establish a lasting online presence and reach an audience actively searching for travel recommendations. If you’re interested in collaborating and showcasing your business through our trusted platform, we’d love to discuss a potential partnership.