Ireland Travel Planning portfolio image featuring Laura, with stats: 260K+ community, 4M+ monthly reach, 60% open rate.

Ireland Travel Planning is a trusted Irish travel platform founded by Laura Grace, supporting travellers actively planning trips across Ireland.

We take a multi-platform approach, designing every campaign around one core question:

What outcome are you looking to achieve?

Our strategy is built to drive measurable results, not just visibility.

We achieve this through

260K+ Platform Ecosystem

WEBSITE
430K+ Yearly Page Views

NEWSLETTER
60% Open Rate at 6k+ Sub
(x2 industry avg.)

FACEBOOK
3m Monthly Views & 62K+ Followers

YOUTUBE
1.4m Yearly Views & 62K+ Subs

INSTAGRAM
62K Followers

TIKTOK
58K Followers

FB GROUP
12K Members

PINTEREST
110K Monthly Views

AVERAGE AUDIENCE DEMOGRAPHICS

World map showing travel destinations: USA 50%, Ireland & UK 25%, CA, AUS & NZ 15%, EU 10%.
Demographic data: 55% female, 45% male, age range 35-64.

Case Study: WEST CORK

An ongoing multi-platform destination campaign combining evergreen content, email distribution and high-reach social promotion.

Screenshot of a blog post titled "25+ Unmissable Things to Do in West Cork.

EVERGREEN BLOG POST

✔️ 19.1K Yearly Readers

✔️ 1.6K Returning Viewers

✔️ 3m15s Avg. Session

Ireland travel planning portfolio featuring Laura Grace with an Ireland map.

NEWSLETTER DISTRIBUTION

✔️ 2.8K Subs Reached

✔️ 60% Open Rate

✔️ 5% Click to Open Rate

Ireland travel vlog screenshot featuring a woman, a cable car, and text "Cork Road Trip. Would you?

YOUTUBE VIDEO STATS

✔️ 13.8K+ Views

✔️ 400+ Engagement

LinkedIn post with a testimonial praising a travel article "25+ Unmissable Things to Do in West Cork" and YouTube video.

HONEST AUDIENCE FEEDBACK

✔️ Direct reader engagement

✔️ Organically recommended by readers

✔️ Influencing real-world travel decisions

Close-up of a stack of golden pancakes topped with fresh berries and syrup.

SHORT FORM VIDEO

Across Instagram, Facebook & TikTok

✔️ 355K+ Views

✔️ 4.8K+ Interactions

✔️ 1.9K Saves

Ireland travel collage featuring coastal views, a monument, a historic building, and a woman enjoying the scenery.

ONGOING SOCIAL POSTS

✔️ 3M+ monthly Facebook reach

✔️ 110K Monthly Pinterest Impressions

✔️ Consistent reposting of branded content

Resulting in Sustained visibility across platforms, driving continued destination interest beyond initial publication.

Featured & Trusted by

Visit Belfast logo featuring a stylized geometric design and the words "Belfast" and "Visit Belfast.
News logo on a black background.
Trinity College Dublin crest with lion, harp, book, and castle
Discover Bundoran logo featuring outdoor activities like surfing, fishing, and horseback riding.
Discover Ireland logo in green, promoting travel planning.

One of my favourite collabs ever! These two travel creators bring incredible talent and authenticity to their work, and we are delighted with the results.

– Naoimh Looney – Digital Content Manager for Trinity College

PARTNERSHIP OPTIONS

SPONSORSHIP INTERGRATIONS

YouTube Sponsored Integration (60s)

One Month Homepage Feature (Average 5K+ Monthly Views)

Sponsored Placement within a High-Traffic Blog Post

Ad Banner in High-Traffic Blog (1 Month)

Newsletter Banner/Sponsored Placement

Optional Banner Design

Dedicated Campaign Features

Dedicated Branded YouTube Video

Dedicated evergreen blog feature (From 1000-2,500 words)

Short-Form Video (Promoted on Instagram, Facebook, TikTok)

Gallery/Carousel Posts Promoted on Instagram, Facebook, TikTok)

Dedicated Newsletter Promotion

Distribution Add-Ons

Reel, Gallery or Blog Strategic Facebook Reposting (6 Months)

Paid Usage Rights / Whitelisting (Custom Quote for Packages)

Please email partnerships@irelandtravelplanning.com for rates

BRAND CAMPAGIN PACKAGES

BRANDED BLOG POST (+ 6 MONTH PROMOTION)

Designed for long-term visibility and sustained promotion.

  • Evergreen Dedicated Blog Post (1000-2,500 words)
  • Strategic Weekly Facebook Reposting (6 Month Distribution)
  • Branded Newsletter Promotion
  • On-Site Filming & Content Capture (1 Day)
  • 6-Month Pinterest Distribution
  • Homepage Category Feature Placement

6-Month MULTIPLATFORM Campaign

Designed for long-term visibility across multiple platforms to target visitors at every stage of their journey

  • Evergreen Dedicated Blog Post (1000-2,500 words)
  • Strategically promoted with a dedicated newsletter, weekly Facebook promotion, 6-Month Pinterest Distribution, and homepage category feature placement.
  • One Promotional voiceover reel (Promoted on Instagram, Facebook, TikTok).
  • Strategic Facebook Reel Reposting (12 total posts across 6 months)
  • On-Site Filming & Content Capture (1 Day)

6-Month SOCIAL MEDIA Visibility Campaign

Keep your brand circulating for 6 months instead of disappearing after one post.

  • One Promotional voiceover reel (Promoted on Instagram, Facebook, TikTok)
  • Supporting Gallery/Carousel Post (Promoted on Instagram, Facebook, TikTok
  • Strategic Facebook Reposting (12 total posts across 6 months)
  • On-Site Filming & Content Capture (1 Day)

PREVIOUS PARTNER EXAMPLE

Trinity College Dublin

Ireland Travel Planning maintains a trusted, ongoing partnership with Trinity College Dublin, delivering multi-format campaigns to promote the Book of Kells Experience and summer accommodation on campus.

Campaigns have included cross-promotion across Ireland Travel Planning platforms, long-form YouTube features, and content created directly for Trinity’s own social channels.

Please email partnerships@irelandtravelplanning.com for rates and custom packages

COMMUNITY FEEDBACK

YouTube comment: "So happy I watched one of your early videos...great advise for our trip this summer!
Five-star review for Laura Grace's Ireland travel planning: "Absolutely awesome!
YouTube comment: "So happy I watched one of your early videos...

PARTNERSHIPS@irelandtravelplanning.com